Perception is reality.

How many times have you heard that?

Well, guess what? You can change perceptions.

How?

Set proper expectations.

The last time we had a DiGiorno pizza with the family, I noticed this line in the instructions:

Let stand 5 minutes before enjoying

Notice how they didn’t say “before eating” or “consuming” or even “before serving”. They said “before enjoying.”

They stated as obvious, accepted, and unavoidable that you’ll enjoy the product. The natural next step after preparing and cooking the pizza is not just to eat it but rather to enjoy it.

That simple instruction on the box sets expectations in the customer’s mind that they will enjoy the product. It builds excitement while they wait for the pizza to finish cooking.

How do you think you can precondition your customers to be happy with your product or service? Step outside the normal bland copywriting on your product and predict a super customer experience. Just be sure your product lives up to expectations!

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