The coupon code box you have in the checkout process of your e-commerce store is a disruptive psychological trigger. Only customers with a coupon code in hand will sail easily through that part of your process. Everyone else is headed for trouble. When customers don't have a coupon code, it … [Read more...]
Customers Buy Based on What They Already Own
Customer perception of your product or service is all relative. You need to identify the customer's point of reference to be effective in your marketing and selling efforts. Many customers will shop based on price or feature comparing your product to your competitor’s offering. Other times … [Read more...]
Book Review: Scientific Advertising
The concepts and principles that Claude C. Hopkins teaches in his Scientific Advertising are so relevant and timeless that you'd think they were written this year. In fact, Hopkins penned his book at the beginning of the 20th century. The only thing out of date in this book are the dollar amounts … [Read more...]
Why Timely Updates on Order Status Matter
In the world of e-commerce, customers expect instant and accurate updates of their order. When there is a void of information, customers start to fear something may be wrong. After a recent purchase from Costco's website, I received a series of email updates on my order: order was … [Read more...]
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