Many companies charge customers extra for help with installation, set-up, or other assistance in using the purchased product. Doubtless more of your customers have trouble than would pay for this service up-front. Why? Because people assume they know how to get everything working. Buying … [Read more...]
Clarify Questions or Confirm the Answers
Have you ever seen miscommunication cause inefficiencies in your business, problems with orders, and even more disastrous results? My employer hosts an annual conference, and in order to save confusion at the conference center, has employees register online and pick up our badges at the office … [Read more...]
Adapting Your Website To Individual Customers
Every person that comes across your website is different. They have different care-abouts, preferences, and buying behaviors. Unfortunately, your website is either oblivious to these differences or may be trying to appeal to everyone at the same time. Both of these approaches can kill your online … [Read more...]
Two Things Every Employee Should Know
Every single one of your employees needs to be able to help customers. On our recent trip to Disneyland, I found myself asking multiple employees throughout the day, "Where's the nearest restroom?" Every time I asked this question, they kindly described how to get to the nearest restroom and … [Read more...]
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