At the point of sale, customers need to be told how to make the first step. If left alone or uninformed, customers may walk away even when they were ready to buy. Last week I had to get our car's alignment fixed. As I was waiting in the lobby, I observed several customers enter the shop and … [Read more...]
Book Review: Free: The Future of a Radical Price
Wired magazine's editor-in-chief Chris Anderson tackles the changing landscape of pricing in his book Free: The Future of a Radical Price. Having read Anderson's original article in Wired magazine, I was skeptical that a full-length book would be able to elaborate on his claims. I was … [Read more...]
How to Create New Products from What You Already Have
Recent years has brought the emergence of "mashups" to the internet. These web-based applications and sites combine or mash up content and services for different sources to create a unique and beneficial experience. For example, a hotel site will show available hotels on a Google map. This mashes … [Read more...]
How Bright, Shiny Objects Are Destroying Your Business
Don't let your business be distracted by bright, shiny objects. With the passage of time, a couple of things are inevitable: new technology will emerge and new business practices will hit the market. While some of these may add great value to your company and customers, they can too easily be … [Read more...]
Is your company’s core competency missing in action?
Your business is famous for a certain product or service. Perhaps it is what you've sold the longest, or has become the most popular. Customers expect you to have that product whenever they interact with you. What happens if you're not ready? Customers will be disappointed. This exact thing … [Read more...]
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