This week we celebrate Thanksgiving in the United States. It is a time commonly used to reflect on personal blessings but it is also an excellent opportunity to identify the things your business is grateful for. As a small business owner, I'm thankful for: revenue growth loyal … [Read more...]
5 Ways to Win New Customers and 10 Ways to Keep Them
This is a guest post from Joseph Eitan, founder of Photo Paper Direct. The next sentence might raise a few eyebrows, but I am going to say it anyway. Winning new customers is much easier than keeping them as returning customers. After winning new business, so many things could go wrong during the … [Read more...]
Customer Expectations are Set In Writing–and Appearances
Customers' expectations are set in more than just the fine print. I had a failed attempt at returning a product to IKEA recently that highlighted how customer expectations are set in multiple places and venues. We purchased a laptop workstation at IKEA, put it together, and realized that it … [Read more...]
Forced Selling Doesn’t Work
When you force your employees to say something or try and sell something to customers at the point of sale, it will come across as unnatural. On my last trip to Fry's electronics, as I was paying for my purchase, the cashier asked if I wanted to apply for a Fry's credit card. You've probably … [Read more...]
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