Giving away your product or service can help grow your user base, however, you must be cautious in how you change your pricing structure after you have people relying on you. If you're even thinking about using "free" to attract customers, you need to read Chris Anderson's book … [Read more...]
3 Big Changes Santa Would Make to Your Online Store
If your company has a website (which it should), it would be run a little differently if Santa was in charge. What do you think would happen if jolly old Saint Nick ran your website and was in charge of your e-commerce efforts? Perfect Product Recommendations Since Santa already knows what … [Read more...]
How to Break Through the Noise and Get Customer’s Attention
Your customers and prospects see patterns and expect certain outcomes, if your marketing is the same-old thing people always see, they will assume they know the end result and will ignore your message. I got an interesting piece of mail the other day that made me stop and think. The envelope … [Read more...]
Deming’s 14 Points Applied to Your Business
The principles taught by William Edwards Deming helped bring Japan back from the wasteland of World War Two to the industrial and economic power it is today. If his teachings can help a country recover that was devastated by war, think about what he can do for your business. Among Deming's … [Read more...]
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