I got an email from my bank the other day that started "DEAR NONE". The last time I checked, that wasn't my name. If my bank doesn't know my name, I start to get a little worried. After all, my name is tied to my money at that same institution. Your online marketing and efforts will have many … [Read more...]
Book Review: Always Be Testing
How will you know if your business and marketing efforts are really working? You'll need to try different things and measure the results. Testing is fundamental to improving your efficiency and business. Without trying new methods, formats, processes, or messages, you'll never know if you can do … [Read more...]
Sales Best Practices: Engage in a Comprehensive Annual Planning Retreat
This is a guest post from sales educator Dave Kahle: "Ready, shoot, aim." Unfortunately, that’s the approach many salespeople take to task of determining how to best invest their sales time. It leads to squandered sales time, unproductive days, and results which are far less than they … [Read more...]
Why e-Commerce Sites Must Send Immediate Email Confirmations
If customers purchase from you online, you need to send immediate order confirmations via email. Think about when you go to the grocery store. You hand over your cash or credit card and immediately are given your products and a receipt. These are physical reassurances that your transaction is … [Read more...]
How to Ease Customer Pain
Whenever a customer is about to do something necessary but that they don’t like, you need to be at your most cheerful and helpful. The last time I got my flu shot I had a very friendly nurse. She was cheerful, made a joke to set me at ease, and made the otherwise dreadful "I'm getting a shot" … [Read more...]
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