Return Customer turns 5 years old this week! Thanks for reading this year and for your support. Now that I've hit the 5 year mark, I need your help. What do you like most about Return Customer? What would you like to see? Why do you read Return Customer? Please take a moment to leave a comment … [Read more...]
Acknowledge the Obvious
This year I used Turbotax for my business taxes. Towards the end of the process, I encountered a very awkward step. 1. I had to print out a form. 2. Sign the form. 3. Scan the form back in. 4. Attach the form to my return. For being a piece of software, these steps seemed incredibly … [Read more...]
Customers Sometimes Deserve – And Like To Hear – an Apology
This is a guest post from Zeke Michael It’s not easy to admit mistakes. In a litigious age like ours, it can even get you into trouble. But businesses, like people, sometimes goof. They make bad decisions, or someone on staff simply isn’t thinking. Maybe the negligence of a supplier … [Read more...]
How to Anticipate Customer Needs
Every customer you have will require some help. Your existing processes and systems may help many customers but there will always be exceptions. How you handle these exceptions will determine how great a company you are. On a recent Southwest Airlines flight, my family and I were traveling … [Read more...]
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