Comments on: How Self-Branding Can Ensure Repeat Customers http://www.returncustomer.com/2010/06/30/how-self-branding-can-ensure-repeat-customers/ Learn beneficial marketing and business principles from everyday experiences Mon, 06 Feb 2012 17:52:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kathleen Calderon http://www.returncustomer.com/2010/06/30/how-self-branding-can-ensure-repeat-customers/#comment-95788 Kathleen Calderon Tue, 05 Apr 2011 22:21:28 +0000 http://www.returncustomer.com/?p=723#comment-95788 Exactly Purushyottam! If you are not already a well-known and trustworthy name in your niche, I would hesitate to buy anything from you unless you show me the proof that you are the real deal! ;) Exactly Purushyottam! If you are not already a well-known and trustworthy name in your niche, I would hesitate to buy anything from you unless you show me the proof that you are the real deal! ;)

]]> By: Purushyottam Ghosh http://www.returncustomer.com/2010/06/30/how-self-branding-can-ensure-repeat-customers/#comment-82759 Purushyottam Ghosh Tue, 06 Jul 2010 14:08:53 +0000 http://www.returncustomer.com/?p=723#comment-82759 Out of the three criteria you have outlined as prerequisites for becoming an expert, I think the "offer some proof that you are what you say you are" is most important. The internet is such that anyone can claim to be anything from doctors, lawyers, financial advisers, etc. But any legit claim must be backed by substantial proof. Excellent article, by the way! Out of the three criteria you have outlined as prerequisites for becoming an expert, I think the “offer some proof that you are what you say you are” is most important. The internet is such that anyone can claim to be anything from doctors, lawyers, financial advisers, etc. But any legit claim must be backed by substantial proof. Excellent article, by the way!

]]> By: Erik Posthuma http://www.returncustomer.com/2010/06/30/how-self-branding-can-ensure-repeat-customers/#comment-82530 Erik Posthuma Thu, 01 Jul 2010 01:43:10 +0000 http://www.returncustomer.com/?p=723#comment-82530 The following statement really struck a cord with me: "You really don’t want to shoot yourself in the foot and risk losing long-term clients by making claims you can’t possibly uphold, so perhaps it’s better to label yourself an enthusiast or entrepreneur until you can justify a more prestigious moniker." In the end it's all about being authentic and transparent. What's the use of relying on all that gloss when in the end you can't deliver, which in the end propagates bad WOM. Nice post! The following statement really struck a cord with me:

“You really don’t want to shoot yourself in the foot and risk losing long-term clients by making claims you can’t possibly uphold, so perhaps it’s better to label yourself an enthusiast or entrepreneur until you can justify a more prestigious moniker.”

In the end it’s all about being authentic and transparent. What’s the use of relying on all that gloss when in the end you can’t deliver, which in the end propagates bad WOM.

Nice post!

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