One day I thought: what if I took my experiences as a customer, analyzed them, extracted solid principles of business and marketing, and applied them to my business? I’d be more successful! Thus ReturnCustomer.com was born in April 2005.
Who is Joe?
My name is Joe Rawlinson. I’m the eCommerce Group Manager at National Instruments. At NI, I’ve also worked as a web software engineer and marketing manager. I developed critical applications used on our website and by our internal sales force.
Outside of my day job, I run FamilySays.com, a private family blog service, and a freelance web development business called Texadero. I also maintain a site dedicated to the beautiful country of Chile.
On the home front, I’m married to a beautiful wife and we have four children: two boys and twin girls. Yes, being a father of twins is an adventure!
What it Means to You
Read the articles and study the examples I present here at Return Customer and ask yourself how they apply to your business. If you take a new look at your daily experiences and apply the lessons learned, you’ll be awash in return customers.
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