I read a lot of books but don’t always have the time to do a full business book review. Here’s a quick glance at books I’m reading or have read and what I think:
Thoughts on Business Books Read
Bottom Line: Accelerate! offers good ideas on how to improve and expand your online presence through content marketing.
Bottom Line: Regardless of your company’s size or business model, Roadmap to Revenue delivers exactly what the title promises: a roadmap. You’ll find detailed steps to better understand your customer and match their buying process so they buy more from you.
Bottom Line: Running Lean is very practical, and step-by-step. I’m currently using it in my business development.
Bottom Line: Brainfluence is a quick, easy, and insightful read. If you love understanding how your customers’ brains work, this book is for you.
Bottom Line: Lean Startup offers a new way of thinking about customer-centric product development. If you sell anything to customers, you should read this book.