Business Book Reviews

Book reviews of books that will help you improve your business, better serve customers, and grow your bottom line. I don't want to waste your time, so I only review books that are worth a look. You can also see my quick business book reviews

Book Review: Quiet

Introverts are all around us. They come in all different sizes and personalities. They are your customers, employees, friends, and family members. I'm an introvert and you might be one too. Whether you're an introvert or not, having a better understanding of what makes them tick will benefit you … [Read more...]

Kill the Company Book Review

Sometimes you just need a book that walks you through step-by-step how to run productive problem-solving exercises with your coworkers and team. Kill the Company: End the Status Quo, Start an Innovation Revolution by Lisa Bodell is just the book you need. No matter the type of business you are … [Read more...]

Book Review: Roadmap to Revenue

Regardless of your company's size or business model, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy delivers exactly what the title promises: detailed steps to better understand your customer and match their buying process so they buy more from you. The author, Kristin … [Read more...]

The Apple Experience Book Review

Love them or hate them, Apple is doing something right with its business. One component of Apple's success has been its retail Apple Stores. These stores let potential (and existing) customers play with and discover new Apple products. Frankly, I've had mixed experiences at the famous Apple … [Read more...]

The Welcomer Edge Book Review

Richard Shapiro's book The Welcomer Edge: Unlocking the Secrets to Repeat Business is an essential read for anyone who works directly with customers. The Welcomer Edge is structured very similarly to many of my posts here on Return Customer. Shapiro shares personal stories of customer service … [Read more...]