Business Book Reviews

Introverts are all around us. They come in all different sizes and personalities. They are your customers, employees, friends, and family members. I'm an introvert and you might be one too. Whether you're an introvert or not, having a better understanding of what makes them tick will benefit you … [Read more...]

Sometimes you just need a book that walks you through step-by-step how to run productive problem-solving exercises with your coworkers and team. Kill the Company: End the Status Quo, Start an Innovation Revolution by Lisa Bodell is just the book you need. No matter the type of business you are … [Read more...]

Regardless of your company's size or business model, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy delivers exactly what the title promises: detailed steps to better understand your customer and match their buying process so they buy more from you. The author, Kristin … [Read more...]

Love them or hate them, Apple is doing something right with its business. One component of Apple's success has been its retail Apple Stores. These stores let potential (and existing) customers play with and discover new Apple products. Frankly, I've had mixed experiences at the famous Apple … [Read more...]

Richard Shapiro's book The Welcomer Edge: Unlocking the Secrets to Repeat Business is an essential read for anyone who works directly with customers. The Welcomer Edge is structured very similarly to many of my posts here on Return Customer. Shapiro shares personal stories of customer service … [Read more...]

Linda Ireland's book Domino: How Customer Experience Can Tip Everything in Your Business toward Better Financial Performance dives into the step-by-step mechanics of how you can improve your customer experience and subsequently your bottom line. Domino isn't the typical business book with lots of … [Read more...]

Prolific author Seth Godin's book Linchpin: Are You Indispensable? is a powerful wake-up call to everyone stuck in the status-quo our society has created. The core of Linchpin revolves around how you can be indispensable and why this is so desperately needed. As an employee you don't want to be … [Read more...]

The founders of 37signals, a company that makes web-based applications for small businesses, have compiled their years of wisdom and lessons learned in their book Rework. Authors Jason Fried and David Heinemeier Hansson have very strong opinions about how businesses should be run. Their ideas run … [Read more...]

How will you know if your business and marketing efforts are really working? You'll need to try different things and measure the results. Testing is fundamental to improving your efficiency and business. Without trying new methods, formats, processes, or messages, you'll never know if you can do … [Read more...]