Linda Ireland's book Domino: How Customer Experience Can Tip Everything in Your Business toward Better Financial Performance dives into the step-by-step mechanics of how you can improve your customer experience and subsequently your bottom line. Domino isn't the typical business book with lots of … [Read more...]

Prolific author Seth Godin's book Linchpin: Are You Indispensable? is a powerful wake-up call to everyone stuck in the status-quo our society has created. The core of Linchpin revolves around how you can be indispensable and why this is so desperately needed. As an employee you don't want to be … [Read more...]

The founders of 37signals, a company that makes web-based applications for small businesses, have compiled their years of wisdom and lessons learned in their book Rework. Authors Jason Fried and David Heinemeier Hansson have very strong opinions about how businesses should be run. Their ideas run … [Read more...]

How will you know if your business and marketing efforts are really working? You'll need to try different things and measure the results. Testing is fundamental to improving your efficiency and business. Without trying new methods, formats, processes, or messages, you'll never know if you can do … [Read more...]

If you aren't familiar with Gary Vaynerchuck, his latest book Crush It! will introduce you to why he is such a sought-after speaker, consultant, and inspirational figure. Gary's enthusiasm is contagious and nothing short of inspiring. Passion Crush It! centers around pursuing your passion … [Read more...]

Wired magazine's editor-in-chief Chris Anderson tackles the changing landscape of pricing in his book Free: The Future of a Radical Price. Having read Anderson's original article in Wired magazine, I was skeptical that a full-length book would be able to elaborate on his claims. I was … [Read more...]

Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood is not a book about customer service or business. However, this book is full of insights into what makes a great leader and how, just like Marines in battle, your business will encounter a lot of surprises. Joker One is … [Read more...]

The concepts and principles that Claude C. Hopkins teaches in his Scientific Advertising are so relevant and timeless that you'd think they were written this year. In fact, Hopkins penned his book at the beginning of the 20th century. The only thing out of date in this book are the dollar amounts … [Read more...]

Want a compelling read that will change the way you think about the customer experience? Try Subject to Change, compiled by a handful of authors at product experience strategy and design firm Adaptive Path. Focus: Customer Experience The world in which we do business is changing rapidly and … [Read more...]