Made to Stick: Why Some Ideas Survive and Others Die is the best business book I've read in quite some time. Chip and Dan Heath teach you how to make the ideas you are trying to convey to others memorable and actionable. In other words, "sticky" so your listener can't help but remember what you … [Read more...]

In The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs, authors Bill Price and David Jaffe seek to challenge the traditional view of customer service. While the title is a bit daring, "no service" isn't really the solution the … [Read more...]

In his book Web Design and Marketing Solutions for Business Websites, Kevin Potts, an Internet veteran and blogger, offers a great guide to help you improve your current site or build the next one from scratch. Throughout the book, the author clearly demonstrates his understanding of web users … [Read more...]

Jeffrey Gitomer's Little Green Book of Getting Your Way follows in the tradition of his other "little books" and delivers some solid advice on how to persuade others. Gitomer knows that you have many different venues for convincing others to do what you want. These may be via speeches, … [Read more...]

We all say that we love our customers and always do the best we can for them. Of course we do! Our "customer satisfaction" scores are high! Jeffrey Gitomer's customer service manifesto Customer Satisfaction is Worthless, Customer Loyalty Is Priceless teaches exactly why the "satisfaction" … [Read more...]

Andy Sernovitz, founder of the Word of Mouth Marketing Association, delivers an amazing step-by-step guide to building word of mouth buzz around your company and products in his Word of Mouth Marketing: How Smart Companies Get People Talking, In keeping with the principles Sernovitz outlines in … [Read more...]

John Naisbitt's Mind Set! is divided into two main parts tied together by his common theme of seeing the future. The first half of the book outlines eleven “mindsets that the author has identified to help him better forecast the future and identify opportunities. Mindset #1 While many things … [Read more...]

Robin Sharma's latest book The Greatness Guide offers 101 tips on making yourself great. Sharma pulls together his own experiences and combines them with succinct quotes from others to illustrate numerous ways that you can better yourself or your company. You may have heard a lot of his advice … [Read more...]

Bryan and Jeffrey Eisenberg, the authors behind Call to Action, deliver another insightful read with their latest book Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing. Their previous work, Call to Action, talked mostly about online conversions and optimizations. The … [Read more...]

Kate Newlin's book Shopportunity!: How to Be a Retail Revolutionary is a slap in the face of big box and impersonal retail stores. The cover boldly proclaims the premise of the book: "Why discounts have destroyed the thrill of shopping." If you long for the days of the small grocer or local … [Read more...]