What is your company's primary focus? Before you respond with an automatic "why, the customer, of course," stop and formulate a completely honest reply. Many businesses sincerely believe that they are customer-centric--focussed on the customers they serve--when, in fact, they aren't at all. Once … [Read more...]
Business Best Practices
How you should run your business to get the most out of each interaction with customers and drive your business forward.
Let's shoot from the hip here: if any part of your job or business uses the Internet for marketing purposes and you don't include a Call To Action (or CTA for short), then you're wasting your time online. You can create the pithiest tweet, the most compelling blog post, the most awesome article, but … [Read more...]
Every company, including your company, needs a strong value proposition. At the core, the value proposition is why a customer should do business with you and not somebody else. If you don't have this differentiation, your business is doomed to struggle or die. Take a look at this email I … [Read more...]
I recently had a birthday and was surprised to see my email inbox flooded with birthday greetings from companies I've done business with. The problem was that many of these emails were a total waste of time. Are you sending useless birthday emails to your customers? Let's find out. I got … [Read more...]
It's the nightmare scenario no business manager wants to experience: admitting your company has been the target of a data breach. Unfortunately, it is a situation many businesses may have to deal with at some point. The Identity Fraud Report published by the strategy and research company Javeline … [Read more...]