Paying attention to your customers’ buying habits can pay off. Using customer analytics to track buyer behavior can boost your sales, customer satisfaction and customer retention by as much as 25 percent, Quantzig data shows. Studying your customers’ purchasing patterns is so effective because it ena … [Read more...]
Business Best Practices
How you should run your business to get the most out of each interaction with customers and drive your business forward.
Vilfredo Federico Damaso Pareto coined the idea that 80 percent of results come from 20 percent of the action. The Pareto principle may date back to the 1800s, but it's still relevant for the consumer marketplace today. Take a look at your most loyal customers. Forbes reports that most businesses … [Read more...]
Have you ever been treated to an unexpected gift from a company? It may have been money off your next purchase or a complimentary upgrade. Whatever the case, think about how that made you feel. Pretty happy right? A simple gesture can go a long way when it comes to keeping your customers loyal. … [Read more...]
Sales are hard to make for even many established companies, and for newer businesses or those with only a small profile in the market, they can be the difference between sink or swim. But before you can even make sales, you need to identify who exactly is interested in your product or … [Read more...]
What is your company's primary focus? Before you respond with an automatic "why, the customer, of course," stop and formulate a completely honest reply. Many businesses sincerely believe that they are customer-centric--focussed on the customers they serve--when, in fact, they aren't at all. Once … [Read more...]