Customers respond to different types of incentives. Businesses around the world try to move customers in a certain direction through both positive, rewarding incentives and the negative threat of hefty fines or penalties. Both have their time and place. Take the example of a grocery store. They … [Read more...]
How to Take Advantage of Your Competition’s Poor Performance
I attended a few conferences recently that stood out from their peers. Not because of the content of the presentations but because of the attention to details. One conference had the most comfortable chairs I've ever sat in. Typically, conference rooms have hard and uncomfortable chairs. Even … [Read more...]
Using Mobile Payments to Keep Customers Tuned In
Mobile payments have increased in popularity by 178% over this time last year, according to the National Retail Federation. Many businesses are using them to broaden their customer base and increase customer loyalty. Businesses that conduct most of their transactions in the field are the ones … [Read more...]
3 Ways to Meet Customers’ Needs
Understanding customers is a science that takes many new business owners a while to master. At the end of the day, customers want two things from you: 1. Customers want to be satisfied with your products and/or services. 2. Customers want to feel appreciated. So, fulfilling your … [Read more...]
Tips on How to Run Customer Relationship Management
With many companies looking to regain their footing in 2012 after another challenging economic year, it should come as no surprise that putting Customer Relationship Management (CRM) skills to work will be as important as ever. As a business, what are you going to do to make the customer … [Read more...]
Protecting Your Online Reputation
The Internet is a wonderful place where anyone can tell their story. Unfortunately, anyone can also tell your story for you. Whether you are branding yourself or your company online, it is important to make sure that your reputation is being well managed. Your prospective customers turn to … [Read more...]
A Simple Three-Step Approach for Retail Loyalty Programs
Groupon, LivingSocial and other daily deal sites offer a plethora of options when it comes to deep discounting programs. Many of these programs do, in fact, create great loyal customer behavior - but unfortunately for retailers, its to the daily deal company, not the store. One of the best ways … [Read more...]
Rewarding Customers for Their Loyalty: Common Mistakes to Avoid
A few weeks ago, I was delivering a training course on pricing strategies for small businesses. One of the participants observed that some companies offer incentives to new customers but ignore the loyalty of existing ones. It is a reality that many of us as customers can identify with – not only … [Read more...]
Exhibitions Stands – Turning Visitors into Customers
Exhibitions are a marvelous marketing opportunity for any company, especially when launching a new product or service. To make the most of any trade show you need to think about how you are going to appeal to visitors and stand out from your competition. Your Stand's Location As with property, … [Read more...]
Insider Secrets to a Positive Business Trade Show Experience
What is a trade show but a giant networking opportunity? No matter if you’re an exhibitor, an attendee, an investor, or something in between – a trade show’s primary purpose is to allow like-minded people to meet and display their wares and abilities. Of course, there are certain marketing … [Read more...]
Recent Comments