The power of customers as a marketing weapon cannot be underestimated. Experian reported that word-of-mouth is the No. 1 influence for purchase decisions of more than half of all Americans. But asking customers to spread that word-of-mouth about your product or service can be a delicate … [Read more...]
Business Best Practices
How you should run your business to get the most out of each interaction with customers and drive your business forward.
Creating ‘Top-of-Mind Awareness’ with Your Customers
Every business wants “top-of-mind awareness” with its customers. That is, they want to be the business/brand/company that is thought of when customers need something. There are some basic ways to nudge customers into remembering you. For instance, providing excellent customer service is key to … [Read more...]
The Importance of Creating Goodwill with Customers
Creating goodwill among people is important in almost every area of your life. Spreading goodwill makes people feel good about you, and it encourages them to spread goodwill to others. In business, creating goodwill can help you to build relationships that ensure the long-term success of your … [Read more...]
3 Ways You Can Make Your Boring Product Fascinating for Customers
Even boring products and services can sell well when customers have a need for the product or service. However, how do you transform sales speak or websites to attract more customers and to make your naturally lackluster product or service more exciting? The best way to make dull products more … [Read more...]
The Importance of Small Business Reputation Management
As a small business, one of the most important things you can do is manage your business’s reputation both online and offline. As more customers are doing Internet searches on businesses to learn about them, details can be uncovered about executives at the business, customer service issues, and … [Read more...]
Improve Credibility and Establish Good Relationships with Customers
“Hey, you can trust me.” The second someone says that, most people want to head as quickly as possible in the opposite direction. They know that directly asking for trust is the last resort of someone who hasn’t found ways to prove that they can be trusted with their actions. But if you … [Read more...]
Making Customers Remember You
While you can't force customers to do anything, you can help nudge them in the right direction. Making customers remember you will keep your business on the top of their mind when they need further products or services. The key to making customers remember you is to be memorable. As Seth Godin … [Read more...]
Tips to Keep Your Employees Motivated & On-Task This Holiday Season
The excitement and stress of the holiday season can become work distractions. Improve workplace motivation and productivity around the holidays with the following tips: Motivation As employees look forward to their holiday paid time off and get consumed with the spirit of the season, efficiency at … [Read more...]
Help Employees See Impact of Their Decisions
Your employees make decisions everyday that will impact the performance of your company. Unfortunately, they don't always know the consequences of their decisions. When you help your employees see the impact of their decisions, it will guide them to make the right choice. The last time I was … [Read more...]
How To Simplify Your Customer Retention Program
There is a wide range of brands offering a variety of products for every class of consumer. Brands that are successful offer quality products, market them well to the public, are trustworthy, have affordable prices and offer post-sales service facilities. Because of increased competition, companies … [Read more...]
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