Sales are hard to make for even many established companies, and for newer businesses or those with only a small profile in the market, they can be the difference between sink or swim. But before you can even make sales, you need to identify who exactly is interested in your product or … [Read more...]
Business Best Practices
How you should run your business to get the most out of each interaction with customers and drive your business forward.
What is your company's primary focus? Before you respond with an automatic "why, the customer, of course," stop and formulate a completely honest reply. Many businesses sincerely believe that they are customer-centric--focussed on the customers they serve--when, in fact, they aren't at all. Once … [Read more...]
Let's shoot from the hip here: if any part of your job or business uses the Internet for marketing purposes and you don't include a Call To Action (or CTA for short), then you're wasting your time online. You can create the pithiest tweet, the most compelling blog post, the most awesome article, but … [Read more...]
Every company, including your company, needs a strong value proposition. At the core, the value proposition is why a customer should do business with you and not somebody else. If you don't have this differentiation, your business is doomed to struggle or die. Take a look at this email I … [Read more...]
I recently had a birthday and was surprised to see my email inbox flooded with birthday greetings from companies I've done business with. The problem was that many of these emails were a total waste of time. Are you sending useless birthday emails to your customers? Let's find out. I got … [Read more...]