Looking at the big picture, most online shoppers simply want an uneventful sale – no delays, technical glitches or any other events that add stress to the online shopping experience. Online retailers that routinely achieve this goal are in a good position to build loyalty among their … [Read more...]
5 Essential Customer Retention Strategies
As the economy remains sluggish, businesses have to make every dollar count. Sales and customer satisfaction are as important as ever. Retaining current customers is vital to the health and growth of your company. Here are five essential ways that you can be sure to retain your customer base and … [Read more...]
Customer Accounts – How Customer Credit Can Be a Credit to You
Deciding whether or not to provide a customer with a line of credit can be complex decision. On the one hand, supplying a line of credit to customers can establish enormous goodwill and result in immediate orders for your products or services. On the other hand, a line of credit can become a major … [Read more...]
Do You Sell the Solution to When Your Customers Mess Up?
Your customers will make mistakes. Unfortunately, we all make mistakes. I've been working on an irrigation system for our garden which requires me to punch holes in the plastic tubing. This step in the process could be fraught with disaster. "What if I put the hole in the wrong spot?" "What if I … [Read more...]
Two Critical Reasons To Not Nickel and Dime Your Customers
It may be tempting as a business to add an extra fee or charge to your customer's bill in the name of a service fee or a credit card transaction fee. However, these fees and little extra charges have a serious impact on your customer relationships. Here are two key reasons why you must not nickel … [Read more...]
Is your Privacy Statement Honest and User-Friendly?
I was surprised the other day when I read the privacy statement on the Jing screen capture software I use: We’re happy to have you as our customer, and since we want to keep you all to ourselves, we never share your email address with anyone. Period. This message is clear, concise, and … [Read more...]
How Learning to Walk is Like Running Your Business
My toddler-aged daughter recently mastered walking. Her typical day was a pattern of how you can have a successful business. Falling Down and Failure My daughter fell down nearly every few steps. This would seem disheartening, but she would pull herself back up and take some more … [Read more...]
Win Parents as Customers by Schmoozing Their Kids
I've recently discovered the free kids' workshops at home improvement centers Home Depot and Lowes. These workshops let kids put together free small wooden kits with hammers and nails to make things like a coin bank, a car, or rain gauge. My kids have fun, which is the primary purpose. But these … [Read more...]
Are You Inconsistent in Company Policy Enforcement?
Nothing is more confusing to your customers than when you say one thing and don't do it. Particularly if, to the customer, you appear to be changing your mind with every decision. As humans, we look for patterns to help us know what to expect and your customers definitely find comfort in knowing … [Read more...]
How to Prevent Theft in Business
Business theft remains a major problem for businesses large and small. An estimated 10% of all sales are lost to theft. Worse yet is the statistic that about 2/3 of all theft is done from inside the company! It is estimated that 1/3 of all working Americans steal from their own employer! Here … [Read more...]
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