The repeat customer is the lifeblood to a great many businesses. Before making marketing decisions, it is important to consider that it typically costs at least five times more to acquire a new customer than it does to cater to one you already have. Current customers also spend nearly 70% more on … [Read more...]
Business Best Practices
How you should run your business to get the most out of each interaction with customers and drive your business forward.
Are you looking for creative ways to celebrate your company's birthday? Eager to spread the news about a milestone in sales or revenue? Corporate gift giving is an opportunity to recognize the clients and customers who contribute to your company's success and can be a valuable marketing tool. … [Read more...]
Image can be everything to a small business when it comes to attracting and retaining customers. It is a competitive market, so preparing your company for customers can be just as important as the product you sell or the service you provide. From the outside curb appeal to the appearance of the … [Read more...]
"Do well by doing good." - Benjamin Franklin According to academic research, human beings immediately size up other human beings based on the perception of two traits: competence and disposition. The two things we immediately try to ascertain when meeting a person are if they're nice and if … [Read more...]
Running a successful business means monitoring profits, being savvy about marketing and setting yourself apart from the competition. However, even if you’re doing all of the above, you are still not doing enough if you’re not actively monitoring and managing customer feedback. No matter what size you … [Read more...]