I got an email recently with this subject line: Joe, congratulations! You have one of the top 5% most viewed LinkedIn profiles for 2012! Wow! I felt like I was part of an elite group. I opened the email and saw these details: If I'm in the top 5% of LinkedIn profiles, that means out of … [Read more...]
How to Communicate with Customers
Effective communications with customers are key to long-term relationships and your company's success.
The Power of Acknowledging the Customer Reality
The realities your customers face when dealing with your company may not seem to be a big deal to you. However, to your customer, they are everything in that moment. How you acknowledge this reality will greatly influence your customer's perception of you. In doing my taxes this year, I … [Read more...]
Why You Must Communicate From the Customer’s Perspective
I recently got an email from HomeAway (the vacation rental by owner company) with this subject line: Rent Out Your Home During SXSW for Only $49 My first impression was that $49 isn't a lot of money to make it worth my while to rent out my house. Surely I could get more than that from renting … [Read more...]
How to Compliment a Customer
On our recent visits to a local restaurant, my wife and I noticed a customer service pattern that you can apply in your business. That is to systematically compliment your customers. During our first visit to this restaurant, I heard the hostess compliment my wife on how she liked her shirt. My … [Read more...]
Tips for Improving Customer Communication
Great customer service is what makes a business unique. It is possible to replicate products and services, but how you interact with your audience will ultimately determine the success of your business. This affirms the importance of great customer service. The most important question to ask … [Read more...]
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