An effective e-commerce ecosystem is vital to business success in today’s mobile-first economy. E-commerce sales increased 23.2 percent in 2017, making up over one-tenth of total U.S. sales, eMarketer estimates. Online sales are growing five times faster than offline sales, and will account for 17 p … [Read more...]
Improve your website and conversion rates with these ecommerce tips and examples from other successful sites.
According to a survey of 37 studies on e-commerce shopping habits, the average rate of online shopping cart abandonment (when shoppers add an item to their cart but never complete the transaction) is 69.23 percent. Of that figure, more than half the abandonments were due to the fact that the … [Read more...]
Mobile technology has been changing consumer expectations for both e-commerce and brick-and-mortar retailers, making it more challenging to deliver satisfactory customer service. The 2017 IBM Consumer Experience Index (CEI) Study says only 3.4 percent of brands are delivering leading-edge … [Read more...]
Ecommerce sites have taken retail online and with such its audience. Once representatives used to be able to physically approach customers to see if they need their assistance, now when visitors are on a website many companies are not aware of their existence unless the visitor makes contact. Are … [Read more...]
While there are plenty of positives to owning an online store — for example, less overhead and a more flexible schedule — there can also be some challenges. In fact, it may be difficult right away to understand how your customers feel about their overall online shopping experience. Whereas in a tr … [Read more...]