It is not practical for businesses to scale their number of employees to service a growing number of customers. You must enable customers to solve their own problems at the time and place that is most convenient to them. See the graphic below for interesting data out of the UK about the … [Read more...]
eCommerce Tips
Improve your website and conversion rates with these ecommerce tips and examples from other successful sites.
How to Build the Credibility of Your Online Store
The first sale is the toughest. I am sure you know this old saying. That first purchase through your site takes so much effort. It gets easy after that. You learn and get better at customer interaction, you earn testimonials that you can show off, you get people talking about you. In short, … [Read more...]
How Your Online Reputation Is Costing You Customers
Many businesses struggle to effectively manage their reputation online, often not realizing the huge effect that poor online reputations can have on their bottom line. Most users conduct research on companies prior to making a purchase, particularly when they are not fully aware of the reputation of … [Read more...]
Crafting Your Online Store Return Policy To Save Money
When you sell products online, you'll need to adapt your return policy to the realities of how your customers get and return your products. Since all products must be shipped to your customer, they will likewise bear the burden of return shipping when the time comes for a product return. You need to … [Read more...]
Are You Overly-Aggressive With Mailing Lists?
Out of all the emails you receive, how many of them are actually useful? And how many of them are nothing but junk? If you’re like 99.9% of people, you probably receive way too many emails! Chances are that many of them are from mailing lists you inadvertently signed up for, such as one-off … [Read more...]
E-Commerce and Black Friday
Black Friday typically kicks off the Christmas shopping season in stores. Retailers open extra early and shoppers are lined up at 3:00 AM waiting to score those early bird specials. However, this has become a less frequent occurrence since the Internet began to cut into traditional Christmas … [Read more...]
A Strategy for Removing Distractions from Your Customer’s Purchase Decisions
Removing distractions from your customer's path is key to closing the sale. Let's look at an example from Dell.com. They segment their customers into several types. As the visitor to the website navigates down one of those paths, the website organizes the products and eliminates irrelevant … [Read more...]
Give Your Website Superpowers: How to Use Defaults
We take recommendations all the time in our daily lives. You take the concierge's recommendation when you go to the restaurant he mentions. You take your server's recommendation at the restaurant when you order her suggested meal. Likewise we take a website's recommendation when we accept the … [Read more...]
Using Psychology to Increase eCommerce Conversion at SXSW
Update 3/13/2012 - Thanks for all great feedback on my presentation. Here are the slides: Using Psychology to Increase e-Commerce Conversion You can hear the audio via the podcast on the SXSW site: http://schedule.sxsw.com/2012/events/event_IAP12457 Original post below... I've put … [Read more...]
Your Copywriter Needs to Write Your Error Messages
This error message appeared on saveology.com: "Object reference not set to an instance of an object" This message was clearly written by a programmer and should never be seen by a customer or end-user of a website. To the average customer, this message is pure nonsense. Don't write … [Read more...]
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