For many, operating an e-commerce website is easier than in-person sales as it removes the personal element from the interactions. It is easy to ship a product and then forget the individual on the other end. However, this practice could hurt future sales in ways you haven't realized. Keeping … [Read more...]
Improve your website and conversion rates with these ecommerce tips and examples from other successful sites.
Traditionally, some online merchants in the United States have enjoyed an inherent advantage over their brick-and-mortar counterparts: potentially being exempt from charging sales tax to their customers. As a result, many customers in states that collect sales tax from physical businesses located in … [Read more...]
It is not practical for businesses to scale their number of employees to service a growing number of customers. You must enable customers to solve their own problems at the time and place that is most convenient to them. See the graphic below for interesting data out of the UK about the … [Read more...]
The first sale is the toughest. I am sure you know this old saying. That first purchase through your site takes so much effort. It gets easy after that. You learn and get better at customer interaction, you earn testimonials that you can show off, you get people talking about you. In short, … [Read more...]
Many businesses struggle to effectively manage their reputation online, often not realizing the huge effect that poor online reputations can have on their bottom line. Most users conduct research on companies prior to making a purchase, particularly when they are not fully aware of the reputation of … [Read more...]