Marketing Tips

Use these marketing tips and tricks to better position and sell your products and services to customers:

5 Tips To Consider When Using Nostalgia To Market Your Brand

Nostalgia marketing has taken its hold as a rather effective marketing approach within advertising – particularly in recent years as the craze for things that are ‘retro’, ‘quaint’ or ‘old-school’ continues to grow. What Is Nostalgia Marketing? Nostalgic marketing is the use of old, familiar … [Read more...]

Do You Have a Customer Incentive Budget? Why You Should

If you don't have a budget set up for customer incentives or loyalty programs, now is the time to start planning. It's no longer enough to provide competitive prices and exceptional customer service. Consumers are looking for companies to recognize their loyalty and provide extra value that adds to … [Read more...]

4 Ways to Use Customer Support as Marketing

When you think of customer support, the first image that comes to mind is a phone line with an angry customer at one end, a sorry rep at the other, and a constant ringing that could make you dizzy. Or you could think of firefighters trying to douse some flames spreading on Twitter. It’s not very … [Read more...]

Remind Customers of Your Value Proposition

At the core of your business is something that makes you unique and worthy of customers' attention. This value proposition speaks to why anyone should even do business with you (and not the competition down the street). Your customers will likely hear the call of your value proposition, for that … [Read more...]