It takes a lot less effort to keep a customer than to attract a new one. That’s why it’s so critical that marketers focus on producing the type of content that will retain customers while appealing to new audiences. The way you keep customers coming back is to create the most engaging content … [Read more...]
Marketing Tips
Use these marketing tips and tricks to better position and sell your products and services to customers:
4 Ways to Use Customer Support as Marketing
When you think of customer support, the first image that comes to mind is a phone line with an angry customer at one end, a sorry rep at the other, and a constant ringing that could make you dizzy. Or you could think of firefighters trying to douse some flames spreading on Twitter. It’s not very … [Read more...]
Remind Customers of Your Value Proposition
At the core of your business is something that makes you unique and worthy of customers' attention. This value proposition speaks to why anyone should even do business with you (and not the competition down the street). Your customers will likely hear the call of your value proposition, for that … [Read more...]
When to Upsell and When to Cross-Sell
It's well known in just about every industry that one of the biggest keys to increasing revenue is effective selling. This includes upselling and cross-selling. When done effectively, upselling and cross-selling can increase both your revenue and your customer satisfaction. Many entrepreneurs and … [Read more...]
Brand Reminders for Your Customers
I was at the store this last week and noticed just how many people were walking around wearing something that promoted a brand. From Under Armour sweatshirts to pro sport baseball caps, people were serving as brand ambassadors for countless companies. When you think about promoting your company, … [Read more...]
The Coupon Craze: Using Psychology to Build Brand Loyalty
A tight economy and the popularity of coupons has created a group of money savers who love a fabulous bargain. The thrill of getting something at its rock-bottom price while providing for your family equates to a natural high for many people. In fact, the Promotional Marketing Association reported … [Read more...]
Put Your Products in Customer Context
When your customer is deciding to purchase your product, they are often confronted with your product in a foreign environment. Why is it foreign? Because you present the product in a location or setting that is different from where your customer will be using the product. To successfully market (and … [Read more...]
How to Make the Most Out of Yelp
Yelp has become an indispensable tool for consumers of every niche and product; many users now consult the business database to discover new shopping locales, to compare prices and services, and as a space to discuss these businesses. In short, Yelp has made a small revolution in the way a … [Read more...]
How a Marketing Survey Can Help Shape Your Strategy
Advertising is a key component of every business’ strategy for success. To promote its services and products and inform potential customers of its existence, a business must discover the best marketing tools for its industry and implement a plan that uses those tools efficiently. Money spent on … [Read more...]
How to Effectively Use Time Scarcity
Time scarcity is one of the most powerful psychological influences we face as consumers. When we know something won't be available much longer, we naturally feel compelled to buy it right now. We fear that if we wait too long, we'll miss our opportunity and won't get another chance. As marketers, … [Read more...]
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