Marketing Tips

Use these marketing tips and tricks to better position and sell your products and services to customers:

Get Your Customers Excited About Anything

The University of Southern California defines consumer psychology as the study of how consumers are influenced by their environment about how they think, feel, reason and select between different brands, products and retailers. It’s humbling to think that emotions are the driving force behind … [Read more...]

Guide to Social Listening to Improve Your Marketing Strategy

Looking back at the last few years in marketing, it's clear that social media brought the most significant change in strategies used by brands to communicate with consumers. Before Facebook or Twitter, brands couldn’t dream of building such close relationships with their audiences or conduct … [Read more...]

How to Attract New Customers (Even on a Limited Budget)

How do you balance a limited marketing budget while still attracting new customers? Is this even possible? Ideally, you'd crack the code and be able to put a $1 into your marketing machine and get more than that dollar out in profit from sales. However, when you're just getting started and … [Read more...]

Creating An Effective Call To Action

Let's shoot from the hip here: if any part of your job or business uses the Internet for marketing purposes and you don't include a Call To Action (or CTA for short), then you're wasting your time online. You can create the pithiest tweet, the most compelling blog post, the most awesome article, but … [Read more...]