Joe Rawlinson is available for speaking engagements at marketing, sales, e-commerce, customer service, and related conferences. If you’d like to invite Joe to speak at your event, please contact him.
Upcoming Speaking Events
SXSW Interactive Festival
March 9-13, 2012
Austin, Texas
Topic: “Using Psychology to Increase e-Commerce Conversion”
Details:
If you could only get inside your customer’s head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects to buy from you and help them smoothly make it through the purchase process. This presentation will dive into the psychological principles that are being used effectively by e-commerce websites in both B2C and B2B selling. You’ll gain a better understanding of why your customers behave the way they do on your site. You’ll be armed with a toolkit of principles and examples that you can take and apply to your e-commerce website. These ideas will help you improve conversion rates, customer experience, engagement, and your company’s bottom line.
Recent Speaking Events
Conversion Conference
October 19-20, 2011 – New York City
Topic: “B2B Success: How to Generate More Leads & Close Sales Directly on Your Site”
Details:
Generating more qualified leads and closing sales online is essential to your company’s revenue and profitability growth. Learn vital B2B e-commerce strategies to better convert both existing and new customers online, including how to match the customer’s buying process, reduce the complexity of choosing your products and provide tools for prospective customers to convince their peers and boss to make the purchase. Come see how successful B2B companies are incorporating conversion optimization best practices into their day-to-day operations to maximize the efficiency of their online marketing efforts and support the overall sales process.
http://conversionconference.com
NIWeek – Alliance Day
August 1, 2011 – Austin, Texas
Topic: “Reduce Complexity and Sell More Online”
Details: http://ni.com/niweek
Online Marketing Summit – Chicago
July 26, 2011 – Chicago, Illinois
Topic: “Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Commerce Revenue”
Details:
Learn essential B2B e-Commerce strategies to help you sell more to both existing and new customers on your website. Key takeaways include: match the customer’s buying process, Creating the virtual sales visit, reduce complexity of your products online, translating customer needs to your corresponding products and much more.
http://www.onlinemarketingsummit.com/2011-chicago
Online Marketing Summit – Denver
June 29, 2011 – Denver, Colorado
Topic: “Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Commerce Revenue”
Details:
Learn essential B2B e-Commerce strategies to help you sell more to both existing and new customers on your website. Key takeaways include: match the customer’s buying process, Creating the virtual sales visit, reduce complexity of your products online, translating customer needs to your corresponding products and much more.
http://www.onlinemarketingsummit.com/2011-denver
Online Marketing Summit – Seattle
June 23, 2011 – Seattle, Washington
Topic: “Beyond Lead Generation: How to Close the Sale Online and Grow your B2B e-Commerce Revenue”
Details:
Learn essential B2B e-Commerce strategies to help you sell more to both existing and new customers on your website. Key takeaways include: match the customer’s buying process, Creating the virtual sales visit, reduce complexity of your products online, translating customer needs to your corresponding products and much more.
http://www.onlinemarketingsummit.com/2011-seattle
Previous Speaking Engagements
- eBusiness Conference
- Customer Service Week
- Innotech
- Marketing Innovation Exchange
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